Limits. We all have them but is it a case of real limits or fear talking. Have you ever had a burning desire to succeed at something but you got stuck? You stopped dead in your tracks because of self perceived limits. This isn’t rare. It can happen to the best of us. So how do you get past this block?
Perhaps it is time for some coaching. Perhaps it is time for a new perspective. Perhaps it is time for a chat with a mentor. But most of all, perhaps it is time to really ask yourself – do I really want to know what I am capable of? David believes that in order to really test your limits, you need to first have a passionate desire to want to test your limits.
So how do you get past the fear? Is could be as simple as convincing yourself that the gain will be worth the pain. But, if the fear is intense, it may require you to take baby steps towards testing your limits. If you think the baby step approach would work best for you, then start by determining three to five baby step goals. For example, let’s say you want to test your limits and see if you can be a full-time entrepreneur. Perhaps you have been selling furniture you produced at local craft fairs or flea markets but your dream is to run a full time business producing and selling your furniture. Three possible baby steps for this idea would be:
1. Review your sales to date. Do you notice any patterns such as best sellers, types of customers that like your product, ways to up-sell or package your products into sets or groupings, colors/patterns/finishes/sizes that customers prefer, and so on. A good analysis of your sales to date will help you create a list of best sellers and show you where to put your energies to increase sales.
2. Analyse your profit margin. Once you’ve determined your best sellers, make sure you have a good idea of the costs involved in making your product. Have you included costs and wages (time) for: supplies, production, packaging, advertising, order processing (including shipping if online sales), overhead (rent, hydro, etc.) and so on? Make sure you have a good sense on which of your best sellers really makes the most profit after all the costs have been accounted for. Those high profit products are your true best sellers.
3. Take a holiday from your day job. Prepare ahead and plan to go full out with your blossoming business during your holiday from your day job. This will be a sure fire acid test of the concept and certainly test your limits as an entrepreneur. Make sure you journal daily and reflect on what this experiment is teaching you. Ask yourself: What do I like to do related to this business? What do I need more training or knowledge on? What needs to improve if I am going to pursue this full-time?
These are three of many possible baby steps to test your limits as a potential entrepreneur. The burning desire to know if you can be a successful entrepreneur will drive you to not only test your limits but also help you overcome any obstacles. When you want something bad enough, problems become bumps in the road and not mountains to climb.
Does this sound all too familiar to you? Would you like to share your story about overcoming a block and testing your limits? We’d love to hear from you in the comment section below.
David T. Fagan – Guest on the Saturday Morning Success TV Talk Show
Also, tune in to next weekend’s episode of Saturday Morning Success TV Talk Show featuring an award winning Marketing and Media expert: David T. Fagan. David understands what testing limits is all about. David will also share great insights on how you too can be successful at marking and creating a media buzz for your business.
David’s client list is impressive including Paul Stanley of Kiss and:
- 34 Grammy winners,
- 44 NY Times Best Sellers,
- 58 Academy Award winners, and
- INC 500 companies.
David has written several books including his most recent success, “Cracking the Icon Code” and Co-Authored with Jay Conrad Levinson, the Father of Guerrilla Marketing, in “Guerrilla Rainmakers.” David is still known in a lot of circles as the former CEO of Guerrilla Marketing.His companies, LCO PR and Icon Builder Media; build websites, launch books, shoot video campaigns, and deploy major media campaigns. In just the last 6 months, David has been featured in Forbes, Investors Business Daily, The LA Business Journal, Yahoo!, The Wrap, and The San Francisco Examiner.
Denis Nurmela and Naomi Temple host the TV show. In the county of Riverside, California, watch the show Saturday Feb 1st from 9:30-10:30am on Verizon FiOS channel 45 and Time Warner Cable channel 26.105.