Creating Your Brand: Determine Your Profitable Talents and Create Fans

ExpandTheBoundaries-770x433Does this scenario sounds familiar? You have a lot of talents, you work hard but you can’t seem to get ahead. You keep trying new things and while you are growing and developing, you are spreading yourself thin with all the activities you are involved in. And the kicker, your income is not where it should be.

Can you relate to this scenario? Many people can. How can you clear the clutter and figure out what to focus on so that your energy will produce results i.e. money?

Become an Icon

David T FaganDavid T. Fagan specializes in helping people become an icon. As David describes on this fascinating episode of the Saturday Morning CEO Talk Show, an icon is someone who has fans because they are fascinating, intriguing, visible and credible. People make more money if they are influential, have exposure and are recognized as a reliable, credible source of information. And it doesn’t hurt if you have a maniacal rage about getting your message across. David has recognized that highly successful people have a strong message and they stop and nothing to get that message heard.

Find your Focus

But where do you start when you have a lot of talents you could offer the world? David suggests that in order to determine where you should put your energies to be profitable, asking yourself three questions:

  1. What do I know how to do well?
  2. What do I love to do?
  3. What will people pay me to do?

The sweet spot is where these three questions overlap – those things that you:

  • have the expertise, talent and skill to do;
  • you enjoy doing them, and;
  • you can make money from doing them.

Talent, passion and profit

Figure out Some Quick Wins

Now that you know the talents and skills you need to focus on, how can you build iconic stature and be recognized for these talents and skills?

When David works with clients who are established but need to take their business to the next level, he starts with a thorough review of their visibility by looking at things such as their web presence, the tangible goods they offer (books, articles, products, lectures/talks etc.) to see where there are weaknesses. He recommends looking for some quick wins; things you can do to increase your visibility and credibility and create a unified brand that do not take a lot of time, energy or money. These wins can have tremendous impacts on your ability to create a fan following. Figure out something you can do over the next 4-6 weeks to make more money. Often we get bogged down by big hairy audacious goals and become paralyzed. Focusing on a short term goal can bring you closer to your dream and create momentum. As David says, “Dreaming is good; doing is better” and “Happiness comes from finishing”.

For example, tweak your website content, blog or social media (Facebook page, tweets etc.) to clearly illustrate your track record, and then give, serve and share information with your growing fan base. To clearly illustrate your track record, offer content that is evidence of your deliverables (tangible output from your work e.g. award, book, outcome results/statistics). Also, testimonials are powerful; you will gain more fans if they recognize the impact you have had on others.

Other key messages from David when you are building your brand and becoming an icon are:

  • Look at the multiple facets of your personality to find the authentic you and the many ways you can serve your fans
  • Surround yourself with people more successful that you. People you would trade lives with and be happy. Examine how they make money.
  • Listen to the right voices. Sometimes the message needs to come from someone with a different perspective or background than family and friends. Find a good mentor.
  • Discover your driving force or purpose that will motivate in you a maniacal rage to succeed. Spend time thinking about what outcome would give you pride and would impress your fans.

Intrigued by David T. Fagan? Are you a new fan? Learn more about David’s work by visiting his websites and Facebook pages:

And, if you complete a form on Iconmembership.com, you’ll get free products to start you on your brand creation process!  Also, David has published a few books but recommends The Inside Drive as a great first read to learn more about his work.

Focusing our talents to determine which ones bring you the most profit and then building an iconic brand will attract a fan base. And fans can make all the difference to a growing business as they can be your best sales force.

Watch the archived episode with David T. Fagan which Aired Feb 1st, 2014 on the Saturday Morning Success TV Talk Show on Vimeo.

The Saturday Morning Success TV Show airs every Saturday morning from 9:30-10:30 am Pacific Time.  The show Airs on Verizon FIOS 45 & Time Warner Cable 26.105 in Riverside County, California.

The show is also archived on Vimeo for viewing anytime.

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Joni Rose

Joni Rose

Joni Rose is Saturday Morning CEO's blogger. Joni writes about her passion - professional and entrepreneurial development. She has an extensive background in adult education and training program management. Her consulting business, Career Minded Consulting Services, focuses on helping companies take a mishmash of training courses and create a training program that helps recruit, train and retain great employees.

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Joni Rose

Joni Rose

Joni Rose is Saturday Morning CEO's blogger. Joni writes about her passion - professional and entrepreneurial development. She has an extensive background in adult education and training program management. Her consulting business, Career Minded Consulting Services, focuses on helping companies take a mishmash of training courses and create a training program that helps recruit, train and retain great employees.

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